Our Difference

At SJL, our vision is simple - to provide healthy, quality and accessible hair products to people with coarse, coily, curly and wavy hair textures, without any harsh additives or undisclosed ingredients commonly found in hair products. We understand the irrefutable harm these ingredients can cause, and we are committed to providing a safe and effective solution for our customers.

But that's not all - SJL is taking it a step further by prioritizing versatility to meet the needs of the entire family. Our products can be used interchangeably on Women, Men and the kids too, for a variety of hair and body care needs, without compromising on quality or effectiveness. Our gender-neutral offerings brings inclusivity to the next level. 

We are excited to offer a wide range of premium hair care products that cater to diverse hair types, including shampoos, conditioners, hair masks, and styling products. Each product is carefully crafted with natural, salon quality, nourishing ingredients to provide the best possible care for your hair.

We anticipate growing rapidly into full beauty and wellness offerings. We look forward to "growing with you".